Email marketing is a great way to connect with customers and promote your business, but it can also be a minefield of mistakes. From sending too many emails to using the wrong tone, it's easy to make errors that can cost you customers. Fortunately, most email marketing mistakes are easy to fix.
Here are five of the most common mistakes, and how you can fix them in just five minutes.
1. You're sending too many emails.
The first step to fixing this mistake is to take a close look at your email list. Are there people who never open your emails? Or who always delete them without reading? If so, it's time to trim the fat.
Email marketing can be a great way to reach out to your target audience and promote your product or service. But how do you decide on an email marketing schedule that will work for you? There are a few factors to consider when deciding on an email marketing schedule. First, think about how often you want to send out emails. If you send too many, you run the risk of annoying your subscribers. But if you don't send enough, you won't be able to effectively reach your target audience.
Consider the nature of your product or service as well. If you offer a service that people use on a daily basis, you'll want to send more frequent emails. But if you offer a product that people use less, consider sending a promotional or reminder email once every 8 to 10 days.
Constant contact has a built in email marketing scheduler in their dashboard.
2. You're not A/B testing
One of the biggest mistakes companies make when conducting email campaigns is not conducting A/B testing and giving up too soon. Good email campaigns require you to test and tweak your messaging through many renditions, each version hopefully increasing your open and click-through rates ever so slightly. Eventually, with enough testing, you will find the messaging that resonates best with your audience and yields the best results. Make a list of subject lines that you think will perform the best and test them out. Constant contact also has a feature where you can setup your A/B tests and optimize for the best results.
3. You're not preparing email content ahead of time
If you're anything like most people, your time is precious. You don't want to spend hours every week creating content for your blog or website only to find that no one is reading it. One way to ensure that your content is read is to prepare it ahead of time. By preparing your content in advance, you can take the time to create high-quality, well-written pieces that will engage your audience. Not only will preparing your content ahead of time save you time in the long run, but it will also help you to produce better content. Create a schedule at least two weeks in advance to plan your content for the entire next month of campaigns. When you're not rushed, you can take the time to edit and revise your work to ensure that it's the best it can be.
4. Not putting a call-to-action in the email
Every email you send should have a purpose. A call to action (CTA) is an instruction to the recipient of a marketing message that describes the desired action to be taken. Including a CTA in your email marketing messages can encourage your recipients to take a specific, desired action, such as visiting your website, signing up for a newsletter, or making a purchase. CTAs can be effective in increasing click-through rates and conversions, and can help you achieve your email marketing goals. By including a CTA in your email messages, you can encourage your recipients to take the next step in their customer journey.
Don’t wait. Start sending amazing emails.
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About Adella Pasos
Adella Pasos has over 20,000 subscribers on YouTube. This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.
She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!
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