When to Focus on Building Revenue for the Business


Hi, everyone, welcome back to another episode of What's Your Game Plan! Today we're going talk about my favorite topic... Revenue! Most people get pretty excited about the opportunity to bring more money into the business, but when should you actually start focusing on revenue generating activities? If you're in charge of managing your companies revenue, stay tuned.




Driving revenue for some organizations comes very easily. They've usually managed to define a clear and powerful sales strategy with very specific and measurable goals. In order to increase your revenue, you've got 4 options. You can:


1. Increase the number of customers - So we had 10 customers, now we have 100.


2. Increase the average transaction size - Every time they shop with us, they spend about $25 on average, now they spending $75.


3. Increase how often people buy from you - They were buying once a month, now they buy every week.


4. Increase your prices - We were selling this for $100, now we sell it for $125.



So now that you know your options, when is it appropriate to start focusing on these sales activities?


1) When your business is a startup

As a startup, you should be focusing on revenue from day one. You need to be cash positive and generating as much as possible. It's better you start now to avoid any cash flow problems in the future.


2) When sales are declining

When you're in sales slump, it's time to switch it up. You may need to re-engage past customers to promote a special one time offer or even ask for referrals. You can quickly generate lots of cash with email marketing and cold calling.


3) When you're interested in being acquired

If you're willing to position your business for a strategic acquisition, you'll need to start focusing on revenue generating activities. Most buyers want to see a strong return on their investment, so growth should be your number one priority.


4) When you want to become a bigger entity

If you want to transform your small business into a big business, you'll need to focus on revenue. Revenue is going to be needed to cover more salaries, more expenses and to keep the lights on. If you're already selling, you should focus on up-selling more products and services to new and existing customers. This will generate more revenue per transactions and get you a lot closer to meeting your goals.




If you enjoyed this article, please share it and find me on social media @adellapasos

Buy My New 5 Star Book on Amazon: Leaders Build Business in Print or Kindle

These are solutions I recommend for businesses 👇

The Solution to Branding Issues

The Solution to Online Presence

The Solution to Reduce Supply Costs

The Solution for Competitor Research

The Solution for Customer Outreach

The Solution for Payroll Management

Are you using these essential business tools?👇

Landing Page Software for Amazing Campaigns

1-Click Email Automation Tool

Market Research Tool

Graphic Design Tool for Beginners

Website Design Tool for Beginners

Amazon for Business Owners

------------------------------------------------------------------------------------------------------------

Affiliate Disclosure

This website uses affiliate links and does earn a commission from certain links. This does not affect your purchases or the price you may pay. We are independently owned and opinions expressed on this professional website are that of our own.


------------------------------------------------------------------------------------------------------------

About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!



Click Here to Subscribe to her list of leaders today!





#revenue, how to generate more revenue, how to #increasebusiness income, how to sell more, how to increase #customers startup #funding how to improve declining #sales how to become a corporation, how to drive revenue, revenue generating activities, revenue generating ideas, what is revenue, how to get more revenue, revenue growth, how to increase sales, revenue #strategy examples, steps to increase revenue