The Lazy Entrepreneur's Guide to Creating their First Online Business

Why "Lazy" Is Not a Bad Thing

Let’s set the record straight—“lazy” doesn’t mean unmotivated. It means efficient. Smart. Strategic.

Lazy entrepreneurs don’t want to do more—they want to do less better. They prioritize freedom over hustle, systems over struggle, and leverage over long hours.

If you’re nodding your head, good. You’re in the right place.

This guide will show you how to launch your first online business using minimal tools, simple steps, and maximum impact.

Step 1: Pick the Easiest Business Model for You

Forget trying to start the next Amazon or a full-blown agency. If your goal is to work less and earn online, keep your business model lean and low-maintenance.

Lazy-friendly options:

• Digital Products – Ebooks, templates, planners, guides

• Affiliate Marketing – Recommend products and earn a cut

• Print-on-Demand – T-shirts, mugs, journals (no inventory)

• Coaching/Consulting – One-on-one or small group sessions

• Content Monetization – Blog, YouTube, or newsletter with ads/sponsors

Pick one that fits your lifestyle. Ideally something you’re already good at, or something people already ask you about.

Step 2: Don’t Build a Website (Yet)

You read that right.

Instead of spending hours picking themes, installing plugins, and stressing over fonts—build a one-page offer first.

Tools to do this in 20 minutes or less:

• Carrd – Fast, drag-and-drop landing pages

• Stan Store – Link-in-bio storefront for creators

• Gumroad – Create a product page and start selling instantly

All you need is:

• A clear headline

• A short description of what you offer

• A call-to-action button (buy, book, or sign up)

Simple. Clean. Done.

Step 3: Use Free Tools to Look Like a Pro

Why pay for tools when the free ones do the job just fine?

Here’s your lazy stack:

Need	Tool	Why It’s Lazy-Approved
Design	Canva	Templates for logos, graphics, social posts
Email List	MailerLite	Free for up to 1,000 subs + automation
Scheduling	Calendly	Let people book with no back-and-forth
Payments	PayPal.me or Stripe Links	Share and get paid—no coding
Content	Notion	Plan everything in one place

Set these up once, and you’ve got a business backend with minimal maintenance.

Step 4: Create Just Enough Content to Get Attention

You don’t need to post 10 times a day. Just be strategically visible.

Here’s a lazy content plan:

• 1 core platform (Instagram, TikTok, YouTube, or LinkedIn—whatever fits you best)

• 2–3 posts per week sharing value, tips, or behind-the-scenes

• 1 call-to-action directing people to your offer

Batch it. Recycle it. Use Canva templates.The goal isn’t to go viral—it’s to stay relevant and make consistent offers.

Step 5: Set It and Semi-Forget It

Once you’ve got a basic funnel in place (landing page + email + offer), you can automate a good chunk of your business.

Lazy Automation Ideas:

• Welcome email when someone signs up

• Auto-delivery of digital products via Gumroad or MailerLite

• Calendar booking confirmations + reminders

• Auto-responses to FAQs via Instagram or Gmail

You won’t never have to work—but with these in place, you’ll work a lot less.

Bonus Tips for the Truly Lazy (No Shame Here)

• Repurpose your content: Turn one post into five. A tweet becomes an Instagram post becomes an email.

• Use AI tools: Like ChatGPT for brainstorming, writing copy, or generating product ideas

• Offer pre-orders: Sell the idea first, build it only if people buy

• Buy templates: For websites, sales pages, lead magnets—done is better than DIY

FAQs

Q: Can I really build a business without a website?Absolutely. Many entrepreneurs start with just a landing page and a payment link—and it works. You can build the full site later if needed.

Q: What if I don’t have a product idea?Look at what you already know. Could you teach it, write it, or package it? If not, affiliate marketing is a great low-effort entry point.

Q: Do I need to be on social media every day?Nope. 2–3 high-value posts per week are plenty if they speak to the right people and lead them to your offer.

Final Thoughts: Lazy Doesn’t Mean Lame

There’s this myth that success only comes from working harder than everyone else. But that’s outdated thinking.

Today’s smartest entrepreneurs use leverage, automation, and strategy to create lifestyle businesses that run without constant hustle.

So if you want to build something real—without burning out—this lazy guide is your permission slip to go simple, go lean, and go live.

You don’t need a perfect plan. You just need a starting point.

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Adella Pasos has over 35,000 subscribers on YouTube. This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What’s Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!

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📢 Business Resources You Can Use

✔ Get your website name — Bluehost

✔ Branding Services — Fiverr Pro

✔ Create a New LLC — MyCorp

✔ SEO & Market Research Tools — SEMRush

✔ Logo & Brand Design Services — 99designs

✔ Best Email Marketing Tool for Beginners — Constant Contact

✔ Accept Credit or Debit Cards — Square