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How to Start a Pool Cleaning Business

Welcome to the Business Ideas section. Watch this video, I’m going to give you a quick start guide on How to Start a Pool Cleaning Business. Over the last decade, the pool cleaning service industry has experienced phenomenal growth. If you’re looking to make some money and make a difference in someones life, you should consider starting a pool cleaning business.

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The pool cleaning service industry is expected to increase from commercial clients year over year. There has become a high demand from fitness centers, hotels and amusement parks, with pools.

Your business will provide cleaning and maintenance services for swimming and wading pools, spas, hot tubs, whirlpools and saunas primarily to consumers in the residential and commercial markets. Most pool cleaning companies provide basic surface cleaning, opening and closings, chemical adjustments, winterization and maintenance work on pumps, heaters, filters and other related equipment. Most pool cleaning companies make between $89,000 and $100,000 their first year by servicing his 25+ pool accounts.

Lots of service offerings, which means a lot of money for you!

  • Market Size: $8bn

  • Number of Businesses: 74,245

  • This Industry Employs: : 144,345 people

So, here’s what you’ll need to get started:

Step 1 - Get a Business Plan

If you have no idea how an online business is supposed to operate or maybe you are a first time business owner, I'd recommend downloading a business plan from or getting a custom one created on Fiverr. Their plans outline exactly how this businesses works and what you should expect.

Step 2 - Find a Supplier

There are two methods to start this kind of business. You can start it as a solo business, where you work as the main service provider or you can hire or contract certified professionals to do the work for you. Either way, the supplier research process is still the same for the pool cleaning supplies you need to buy.

Head over to google and type in these words, "wholesale pool cleaning supplies" and "wholesale pool equipment".

Important: These search results will display companies where you can buy in bulk from. Start researching the cost of cleaning supplies and equipment and take note on how much money you will need to purchase and get you started.

Equipment you will need may include, but not limited to;

  • Skimmers

  • Brushes

  • Vacuum Head & Hoses

  • Cleaning Accessories

  • Water test strips (and test kits)

  • Pool shock

  • Algae brush & Pool Rakes

  • Manual pool vacuum

  • Telescopic pole

  • Multi-purpose surface cleaner

  • Filter cleaner

Step 3 - Choose a Name & Register Your Business

Now, when you've got that sorted, it's time to officially register your business. You won't be able to buy wholesale products or work with a drop ship supplier until you complete this step. You'll need to register & apply for a federal EIN Number, and form an LLC or Corporation.

Depending on what state you are in, you will likely also need a reseller or retail merchant certificate as well. This allows you to buy products, tax free. I recommend using, as they do have a variety of packages to choose from, but their most basic package will get you started right away.

There may be a lot of licenses and permits needed for your pool cleaning business. You can work with MyCorporation to obtain these licenses, but I also advise that you check with your city or town clerk for any local requirements. Also, check into any zoning and sign regulations that may apply to your business or location. You must be licensed, bonded and insured.

Here are a few examples of licenses and permits that might apply to you when starting your pool cleaning business:

  • Contractor’s license

  • City municipal business license

  • Occupancy license

  • Vendor permit

  • Health regulations and requirements

  • Fire safety standards or regulations

  • Sales tax permit

  • Zoning by-laws

  • Building permits

  • Police Permits

  • Sanitation regulations

Keep in mind, it can easily cost over $2,000 to obtain licensing and the people you hire to work for the business need to be Certified Pool/Spa Operators ( CPO). Experienced pool and hot tub professionals demonstrate their commitment to quality, expertise, safety, and professionalism with Certifications from the Pool & Hot Tub Alliance ( which used to be called the APSP ). You need to contact your state's department of health and find out which courses and training is certified by their department. Most of these trainings can be done online or in a local classroom.

Legally Incorporate Your Business Today

Step 4 - Open a Business Bank Account

Now, since you're going to be getting all this money, you'll need somewhere to put it. It's pretty easy to open a business bank account, but they won't get you setup without having the legal incorporation paperwork and the EIN number that I just spoke about. You can work with a local bank that you already use or you can just choose a new one. Square also has small business banking and invoicing for new businesses.

Step 5 - Buy Website Hosting

The next step is to buy web hosting. I always recommend choosing Bluehost because they are the most reliable for small business websites. You also get a free domain name, a free ssl certificate and access to 24/7 tech support. So, you really can't beat it.

Buy Website Hosting with Bluehost

Step 6 - Work with a Website Designer

Once you pay for a website hosting plan with Bluehost, you'll get your login credentials.

You'll want to save that information and deliver it to the web designer in the next step. If

you don't know about Fiverr, it's a company that sells affordable web development and marketing services that get done really quick.

You just type in what you want in the search bar, and it will reveal tons of people who are willing to help you get a website up in less than 3 days. Once you choose the person you want to work with, give them the Bluehost login details and communicate your vision and plans for the website.

Find a Website Designer on Fiverr

Step 7 - Setup a Merchant Account to Get Paid

While they are working on your new website, you'll need to activate a merchant account for your customers to pay you through. Many businesses use paypal, square or stripe. I personally like Square, they make it super easy for me to accept payments online via my website or over the phone. The account with Square is free, so once you signup, give these login details to the web designer to complete the payment integration process.

Signup for a Free Square Payments Account

Step 8 - Get Logo & Online Marketing Materials Designed

Finally, you'll need to start spreading the word about your business. A good place to start is getting a logo, social media graphics and online marketing materials created. For small business branding, I recommend 99designs because the process is quick and painless and you actually get what you want and for marketing materials, I like envato, because they literally have tons of graphics for each and every single kind of business, on demand.

Get a Pool Business Logo and Graphics

Get a Pool Business Marketing Templates

Step 9 - Create a Money Game Plan

Since you now own a pool cleaning business, you can choose from a variety of services to sell. The most popular and profitable services are:

  • Pool and spa cleaning services

  • Pool and spa equipment maintenance and repair services

  • Swimming pool and spa chemical adjustment services

  • Opening and closing swimming pool services

  • Swimming pool inspection services

  • Pool chemical adjustment services

  • Pool structural repair services / leak detection services

  • Acid washing and stain treatment services

You’ll want to diversify your service offerings because this will help expand your customer reach. To maximize your profits, you’ll can create weekly membership plans or new customer referral discounts.

Step 10 - Be Prepared for Startup Cost

Now, I know you're probably wondering...What's the price tag on this baby? Startup costs for this kind of business, is around $15,000 if you are starting as solo entrepreneur, or can be an upwards of $75,000+. This number largely depends on how many pool techs you hire, payroll, how much money is spent on equipment, insurance, office software, vehicle expense, website, equipment storage, business phones, company t-shirts, and marketing.

If you liked this video or you know someone who needs to see this today, tag a friend, hit like or give it a share. Until next time guys, take care!

If you enjoyed this article, please share it and find me on social media @adellapasos

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About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!


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