How to Start a Lash Business Online


Hi everyone, welcome back to another episode of What’s Your GamePlan. Today, I’m going to give you a quick start guide on how to start a lash business online. Last year alone, the eyelash market experienced a 18% growth over previous years. Eyelashes are becoming a BIG business. If you love making people feel pretty and you want to make money doing it, here's how to get started...


Before You Start - Choose a Method


So, there are 2 methods to start this kind of business, you can set it up as a "drop ship store", where someone else is responsible for shipping the goods to the customer or you can buy, store and ship out your own inventory. Once you choose a method, you can now proceed to step one.



Step 1 - Get a Business Plan


If you have no idea how a lash store business operates or you are a first time online business owner, I recommend downloading a business plan from BPlans.com. Their plans outline exactly how the business is supposed to work and what you should expect.



Step 2 - Find a Supplier


Whether you chose the dropship method or to buy your own inventory, the supplier research process is still the same. If you want to get started right away and you don't have a lot of money to buy inventory, you'll want to head over to google and type in these words, "dropship eyelash suppliers" or "eyelash dropship program".


This will give you access to thousands of products to sell in your online store right away, without actually needing to buy any of them. If you do have some money and you want to manage your own inventory and keep products in your own warehouse to ship, just google the words "wholesale eyelash suppliers". As you can see the listings have changed and from here you can find a company to buy in bulk from.




Step 3 - Register Your Business


Now, it's time to officially register your business. You won't be able to accept payment for services until you complete this step. You'll need to register & apply for a federal EIN Number, and form an LLC or Corporation. I recommend using MyCorporation, as they do have a variety of packages to choose from, but their most basic package will get you started right away.



Step 4 - Open a Business Bank Account

After you’ve chosen a name and registered your business, you can officially open a business bank account. It's pretty easy to open, but they won't get you set up without having the legal incorporation paperwork and the EIN number that I just spoke about. You can work with a local bank that you are already using or you can just choose a new one.

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Step 5 - Buy Branding


This is one of the most important parts of creating a lash business, because it's your brand’s identity that will leave a big impression on your target clients. I recommend using 99designs because the process is quick and painless and you actually get what you want. For marketing materials, I like envato, because they literally have tons of graphics for each and every single kind of business, on demand. Lash companies usually need to start with a logo, business cards, a pdf brochure, and some social media graphics. 99designs actually has what they call the ‘brand identity’ pack that will get you started right away.



Step 6 - Setup a Website


So the next step is buy web hosting. I always recommend choosing Bluehost because they are the most reliable for businesses who need to set up their first ever website. You also get a free domain, a free ssl and access to 24/7 tech support. So, you really can't beat it. Once you pay for a plan with Bluehost, you'll get your login credentials. You'll want to save that information and deliver it to the web designer in the next step.


Step 7 - Choose a Web Designer


If you don't know about Fiverr, it's a company that sells affordable web development and marketing services that get done really quick. You just type in what you want in the search bar, and it will reveal tons of people who are willing to help you get a website up in less than 3 days. Once you choose the person you want to work with, give them the bluehost details and communicate your vision and plans for the website.



Step 8 - Setup a merchant account


While they are working on your new website, you'll need to activate a merchant account for your customers to pay you through. Many businesses use paypal, square or stripe. I personally like Square, they make it super easy for me to accept payments online via my website, a payment link or even over the phone. . An account with Square is free, so when you sign up, give these details to the web designer to complete the integration process.



Step 9 - Start Selling - Monetization


Ok, so now that you’re all set up, How will you actually make money? Here’s what you’ll need to know in order to take a check to the bank. Since you are an eyelash business, you can choose from a variety of items to sell. The most popular items are the 3D and Faux Mink lashes, silk lashes. You can sell fur, synthetic or real human hair lashes that are full strip or individual. To bring in extra cash, you can also start selling applications supplies like eyelash glue, tweezers, brushes and lash applicators.



Now, I know you're probably wondering...what's the price tag on this baby? If you are launching online, startup costs for this kind of business usually starts at $500-$1000 on average. But if you're planning to fund your own inventory, be prepared to drop the big bucks.





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About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!



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