top of page

How to Decide Between Wix email marketing vs Mailchimp for Your Business


The need for email marketing

Let's start with a simple question: Why is email marketing essential for your business? Well, it's like the reliable old friend who always has your back. Email marketing is a classic yet effective tool for reaching out to potential customers and retaining existing ones. It connects you directly to the people interested in your business and products.

Why Wix Email Marketing and Mailchimp?

So you've got your business up and running. Now you're pondering the best ways to stay engaged with your audience. Should you go with Wix Email Marketing or Mailchimp? Stick around; we'll dissect each option to help you make an educated decision.

Wix Email Marketing: An Overview



Wix Email Marketing offers a wide range of customization options, from templates to personalized email structures. This means you can keep your branding consistent across all channels.

Integration with Wix Ecosystem

Being a Wix product, Wix Email Marketing smoothly integrates with other Wix services. This offers a streamlined experience, especially if your website is also built on Wix.


Wix Email Marketing offers free and premium plans. The free plan might suffice for small businesses, but for more advanced features, the premium plan starts at $4.50 per month.

Mailchimp: An Overview



Mailchimp shines in segmenting your audience. You can categorize your customers based on various parameters, ensuring that your emails hit the right mark.


Mailchimp allows you to set up a series of automated emails, freeing your time to focus on other parts of your business.


Mailchimp also has a free tier, but for more complex needs, premium plans start at $9.99 per month.

Comparing Wix Email Marketing and Mailchimp

Ease of Use

When it comes to ease of use, Wix Email Marketing takes the cake. Its intuitive interface is especially good for those who are new to the game.

Customization Capabilities

Mailchimp offers a broader range of customization, including advanced features for segmentation and targeting.

Data Analytics

Both platforms offer robust data analytics features, but Mailchimp provides a slightly more detailed report.

Pros and Cons

Wix Email Marketing
  • Pros: User-friendly, budget-friendly, seamless integration with Wix services

  • Cons: Limited advanced features

  • Pros: Advanced segmentation, comprehensive analytics

  • Cons: Slightly higher learning curve, more expensive

Customer Support

Wix Email Marketing

Wix offers email and phone support but lacks a community forum.


Mailchimp provides 24/7 customer support through various channels, including a community forum where users can share insights.

Case Studies

Small Business using Wix Email Marketing

Take Jane's Flower Shop, for instance. Using Wix Email Marketing, she has managed to double her customer retention rate. She finds it affordable and user-friendly.

E-commerce Business using Mailchimp

Now consider an e-commerce site like TrendyApparel. They've used Mailchimp's segmentation and automation features to increase sales by 30%.

Verdict: Which One Should You Choose?

Scenario 1: You are a small business

If you're a small business or a startup, Wix Email Marketing could be your best bet due to its ease of use and cost-effectiveness.

Scenario 2: You are scaling up

If your business is growing and you need more advanced features, then Mailchimp is the way to go.


Choosing between Wix Email Marketing and Mailchimp boils down to your specific needs. Both platforms have their merits and drawbacks, so weigh your options carefully. Remember, the best tool is the one that fits your business like a glove.


Is Wix Email Marketing good for beginners?

  • Yes, its user-friendly interface makes it ideal for those starting out in email marketing.

Does Mailchimp offer any free templates?

  • Yes, Mailchimp offers a variety of free templates you can use to get started.

Can I use both Wix Email Marketing and Mailchimp together?

  • Technically, yes. However, using two platforms might complicate your email marketing efforts.

Which platform offers better analytics?

  • Mailchimp offers more comprehensive analytics compared to Wix Email Marketing.

Is customer support available 24/7 for both platforms?

  • Mailchimp offers 24/7 customer support, while Wix's support hours are limited.


Starting or Running a business?

Yes! You should buy

Wix for email marketing


Additional things you can use for your business:


bottom of page