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How to Create the Right Email Marketing Strategy for Your Brand

Email marketing can be a great way to connect with your customers and promote your brand, but it can also be overwhelming to know where to start. Creating an email marketing strategy doesn't have to be complicated.

Here are five steps to creating an email marketing strategy that will work for your business:

1. Know your audience.

The first step is understanding who you are trying to reach with your email marketing. What are their needs and wants? What are their pain points? When you know your audience, you can create content that appeals to them. If you dont know how to research your audience, you can find someone to do market research for you on Fiverr, or you can use SEMRush to plan your email marketing content.

2. Set goals.

What do you want to achieve with your email marketing? More website traffic? More sales? Once you know your goals, you can create a strategy to help you reach them.

1. Email marketing goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. 2. Specific email marketing goals could include increasing open rates, click-through rates, or conversion rates. 3. Measurable email marketing goals could include setting a target for open rates, click-through rates, or conversion rates. 4. Achievable email marketing goals could include increasing open rates by 10%, click-through rates by 20%, or conversion rates by 30%. 5. Relevant email marketing goals will vary depending on the business, but could include increasing sales, leads, or web traffic. 6. Time-bound email marketing goals could include increasing open rates

3. Decide on the format.

There are many different ways to format an email, from a simple text email to a more complex HTML email. Decide on the format that will work best for your goals and your customers. Constant contact has a ton of templates that are helpful and already formatted for desktop and mobile.

4. Create an email schedule.

How often will you send out emails? Creating an email marketing schedule can seem daunting, but it doesn't have to be! By following a few simple steps, you can create a schedule that works for you and your business. The first step is to decide how often you want to send emails. This will depend on your goals and the amount of content you have to share. Once you have a frequency in mind, you can start to map out your schedule. The next step is to gather your content. This can include blog posts, images, infographics, and more. Once you have a good amount of content, you can start to plan out your email marketing schedule. Once you have your content and frequency, you can setup the emails into the email marketing platform and pick the dates to send them out on.

5. Test and measure.

Track your results so you can see what’s working and what’s not. Email marketing can be a great way to connect with customers and promote your business. However, it can be difficult to know if your email marketing campaign is successful without tracking some key performance indicators (KPIs). By tracking KPIs, you can see how well your email marketing campaign is performing and make necessary changes to improve your results. Some email marketing KPIs to track include open rate, click-through rate, unsubscribe rate, and bounce rate.


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About Adella Pasos

Adella Pasos has over 20,000 subscribers on YouTube. This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!


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