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Welcome back to another episode of What's Your Game Plan. This segment is called profit zone, where I reveal where exactly the money is coming from. These videos are aimed to help you understand how big businesses work and teach you how to generate additional revenue, just like they do. 

Today we’ll talk about Starbucks. Starbucks is one of the most recognized and respected brands in the world. Last year alone, they generated close to $25 billion dollars in revenue. All of that money doesn’t come just from selling coffee. Let’s dive right in and see just how Starbucks makes their money.

1. Beverage Sales 

Starbucks gets paid when you buy their drinks in store or in retail outlets. 

2. Food Sales 

Starbucks gets paid when you buy food in any of their stores. 

3. Packaged Coffees and Tea Sales

Starbucks gets paid when you buy their packaged coffee in their stores or at retail partners. 

4. Product Sales

Starbucks gets paid when you buy their branded serve ware, coffee mugs and coffee making equipment.

5. Investment Revenue

Starbucks owns and operates Teavana, Tazo, Ethos Water and a few other companies. They get paid every time these businesses make money.


6. Licensing

Starbucks gets paid when they let other businesses use the rights to their name, patents or copyright materials. 20% of their revenue actually comes from licensing stores. 

So, it looks like Starbucks has done a great job managing growth, which can be challenging for any company. As they move forward, they will continue to expand into new channels and markets. Starbucks does a whole lot of selling.  Do you think this is something you could setup in your business?

Cheers to your success,


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About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!


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