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Welcome back to another episode of What's Your Game Plan. This segment is called profit zone, where I reveal where exactly the money is coming from. These videos are aimed to help you understand how big businesses work and teach you how to generate additional revenue, just like they do. 

Today we’ll talk about Apple.  Apple is one company that likes to keep things simple. We know them best for great products and an even better in-store experience. Last year alone, they generated 265 Billion dollars in revenue. All of that money doesn’t just come from selling iphones. Let’s dive right in and see how Apple makes their money. 

Product Sales

Apple gets paid when you buy their iPhones, Macs, iPads,  Apple TV, Apple Watch, iPod Touch, Airpods and apple accessories. 

Service Sales 

Apple gets paid when you buy AppleCare, or a Product Repair Service. 

Software Sales

Apple gets paid when you buy MacOS, iOs, watchOS or tvOS.

Merchant Service Sales

Apple gets paid when Merchants want to accept ApplePay in their business, they take a cut of each of of those transactions. 

Digital Subscription Sales

Apple gets paid when you subscribe to iCloud, Apple Music, Apple Arcade, or Apple News. 

App Sales

Apple gets paid when you buy their own apps or other people’s apps and they take a cut on the in-app purchases. 

Music Sales

Apple gets paid when music artists want to be listed and promoted in their Itunes Store. They take a cut of each of those downloads.

Books & Magazine Sales

Apple gets paid when authors want to be listed and promoted in their Apple Book Store. They take a cut of each of those downloads.

Investment Revenue

Apple owns a suite of other businesses like Beats by Dre, Shazam and a few others. They get paid every time those businesses make money. 


Apple gets paid when they let other businesses use the rights to their name, patents or copyright materials. 

Apple Credit Card 

Apple gets paid every time you swipe their card. The card issuer charges the merchants an interchange fee for accepting your payment. 

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About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!


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