Best Digital Products CNAs Are Selling Online (And How You Can Too)

Are you a CNA (Certified Nursing Assistant) who’s tired of trading time for money?

Whether you’re burnt out from long shifts or just looking to earn extra income, now is the perfect time to create and sell digital products—right from your laptop.

In this guide, you’ll discover:

• What digital products CNAs are already selling successfully

• How to choose your niche and find your audience

• Exactly how to set up your online business using Bluehost, Square, and Constant Contact

• Realistic ways to earn income while helping others in healthcare

If you’ve got CNA experience, even just a few years, you have valuable knowledge someone else is willing to pay for. And digital products let you sell that knowledge on repeat—without working more hours.

Let’s dive into how it all works.

Why CNAs Are Selling Digital Products

CNA work is rewarding—but it’s also exhausting. You spend your day caring for others, yet many CNAs feel stuck with limited income and little flexibility.

Digital products change that.

Here’s why so many CNAs are turning to digital products:

• You can create it once and sell it over and over

• You don’t need to be a tech expert

• It costs almost nothing to get started

• You can do it from anywhere—even after your shift ends

• You already have the expertise

If you've ever created a care plan, prepped for an exam, or trained a new CNA on the job—you’ve already created something others need.

What Are Digital Products?

Digital products are items people can buy, download, or access online. They don’t involve shipping, inventory, or customer service calls.

Examples include:

• Printable PDFs

• eBooks

• Online courses

• Templates

• Trackers or planners

• Video tutorials

• Audio guides

• Workbooks

• Bundles or toolkits

These products solve problems or teach something valuable. And CNAs have plenty to teach.

Top Digital Products CNAs Are Selling Online

Here are the most popular and profitable types of digital products created by CNAs and healthcare workers:

1. CNA Study Guides and Exam Prep

One of the top-selling categories. Many aspiring CNAs are looking for clear, simple study tools.

Examples include:

• Flashcard bundles

• Anatomy and procedures cheat sheets

• CNA skills checklist

• Practice test PDFs

• Printable study schedules

• “What to Expect on Exam Day” guides

Package a few together and you’ve got a complete prep kit.

2. Caregiver & Patient Tracker Templates

Families and caregivers at home need help staying organized. CNAs are in the perfect position to create tools like:

• Daily care logs

• Medication tracking sheets

• Fall risk checklists

• Shift report templates

• Meal and nutrition logs

• Dementia care planning sheets

These are high-demand tools in elder care, in-home support, and home health aid communities.

3. CNA Onboarding & Training Resources

Are you great at showing new CNAs the ropes? Turn that knowledge into training materials like:

• First-week checklists

• “How to Survive Your First 30 Days” guides

• Time-saving cheat sheets

• Scripts for communicating with patients or nurses

• Mini courses on professionalism, attitude, or daily workflows

You can sell these to CNA students or home health agencies looking to train new hires faster.

4. Self-Care for Caregivers

Many CNAs burn out because they don’t have healthy coping tools. If you’ve figured out how to manage stress, keep boundaries, or stay organized, create a resource to help others.

Examples:

• Printable self-care journal

• Guided reflections for emotional support

• Mental health checklists

• End-of-day decompression worksheets

• Meditation audio files

You can sell this under your own name or anonymously.

5. CNA Career Coaching or Resume Templates

Help other CNAs land better jobs with:

• Editable resume templates

• Interview preparation guides

• Cover letter scripts

• Job search worksheets

• Email templates for applying to facilities

Combine these into a digital product or offer a coaching package alongside.

6. CNA Wellness or Patient Education Printables

Use your CNA knowledge to help patients and their families. Create:

• Handouts on post-surgery care

• Hygiene checklists for families

• Fall prevention tip sheets

• Handwashing reminders

• Mobility safety guides

You can sell to other CNAs, home care agencies, or even directly to patients’ families.

Step-by-Step: How to Start Selling CNA Digital Products Online

This business model is simple, but requires a few key steps to set up properly. Here’s the roadmap:

Step 1: Pick Your Niche

Ask yourself:

• Who do I want to help? (CNA students, families, other CNAs?)

• What kind of problems do I solve every day?

• What do people ask me for advice on?

Examples of niche audiences:

• CNA students preparing for their exam

• Family caregivers supporting a loved one at home

• New CNAs starting their first job

• Agency owners looking for training resources

• Burnt-out CNAs needing help with self-care

The more specific your audience, the easier it is to market and sell to them.

Step 2: Choose One Digital Product to Start With

Start with one simple product that solves a clear problem. Here are a few first-product ideas:

• A “CNA Skills Checklist” PDF

• A “Patient Safety Tracker” printable

• A “First-Week CNA Survival Guide” mini eBook

• A “CNA Job Interview Script Bundle”

• A printable 7-day caregiver meal plan

Make it short, useful, and easy to deliver.

Step 3: Create Your Product Using Free Tools

You can create beautiful digital products with free tools like:

• Canva – for worksheets, checklists, PDFs

• Google Docs/Slides – for editable templates

• Zoom/Loom – for video content

• Audacity or GarageBand – for audio files

• ChatGPT – for drafting outlines or editing copy

Save everything as a PDF, video file, or template link.

Step 4: Build Your Website with Bluehost

Your website is where people find your product, learn about you, and make a purchase.

Use Bluehost to:

• Register your domain name (example: CNACarePrintables.com)

• Set up WordPress in one click

• Choose a clean WordPress theme (like Astra or Kadence)

• Add key pages: Home, Shop, About, Contact, and Blog (optional)

Keep it simple. You don’t need fancy tech—just a clean site with your product, your story, and a way to buy.

Step 5: Accept Payments with Square

Use Square to:

• Set up a free online checkout page

• Accept credit and debit cards

• Track your sales

• Send receipts automatically

You can embed the checkout link into your website or email.

Square makes it easy to sell single products or offer bundles. You don’t need an online store—just a direct link to pay and download.

Step 6: Grow an Email List with Constant Contact

Use Constant Contact to:

• Collect emails with a freebie or sample product

• Send welcome emails and product launch announcements

• Promote bundles, discounts, and updates

• Keep your audience engaged every month

Offer a freebie like:

• “CNA Flashcards – 10 Most Tested Terms”

• “CNA Job Interview Checklist”

• “Patient Tracker Template (Free Sample)”

This helps you build a list of buyers and future buyers, not just followers.

Step 7: Promote Your Product the Smart Way

You don’t need to go viral. You just need targeted visibility.

Try these high-converting strategies:

• Post in Facebook groups for CNAs or caregivers

• Create Pinterest pins for your product with titles like “Free CNA Printable” or “How to Prepare for the CNA Exam”

• Write one blog post each month with tips, linking to your product

• Reach out to CNA schools or nursing instructors offering your digital study kit

• Collaborate with other CNAs on Instagram or TikTok

Your goal is simple: get in front of the people already looking for what you’re offering.

Common Questions

How much can I charge for a digital product?Most single digital products range from $5 to $47. Bundles can go up to $97. Price based on the value and uniqueness of what you’re offering.

Do I need to register a business?If you’re selling products regularly, yes. Start with a sole proprietorship or LLC. You can use services like MyCorporation to register.

Can I do this without showing my face?Yes. Many successful product creators use pen names or brand names. Your product quality matters more than your personal identity.

Can I sell on Etsy or Gumroad?Yes, but we recommend starting with your own website using Bluehost so you keep more profit, control, and customer data.

Final Thoughts: Turn Your CNA Experience Into Income

You already work hard. Now it’s time to work smart.

By turning your CNA knowledge into digital products, you create a path to freedom:

• Freedom from shift fatigue

• Freedom to set your own schedule

• Freedom to earn while you sleep

• Freedom to help people at scale

You don’t need a design degree, a big team, or a ton of tech skills.

You just need a plan, a product, and a place to sell it.

Here’s how to get started today:

1. Set up your website with Bluehost  Start your website now

2. Accept payments using Square  Create your free account at Square

3. Collect emails with Constant Contact  Set up your email list at Constant Contact

Turn your knowledge into a product. Then turn that product into income. Your future self will thank you.

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Adella Pasos has over 35,000 subscribers on YouTube. This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What’s Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!

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📢 Business Resources You Can Use

✔ Get your website name — Bluehost

✔ Branding Services — Fiverr Pro

✔ Create a New LLC — MyCorp

✔ SEO & Market Research Tools — SEMRush

✔ Logo & Brand Design Services — 99designs

✔ Best Email Marketing Tool for Beginners — Constant Contact

✔ Accept Credit or Debit Cards — Square