HOLLYWOOD, Calif., July 4, 2025 /Newswire/ — Bestselling author and business strategist Adella Pasos has released an essential new guide for entrepreneurs, agencies, and tech companies titled The Partner Marketing Playbook: How to Co-Market, Co-Sell, and Actually Win Together. This latest release delivers a bold, actionable roadmap for turning partnerships into real revenue—without the confusion, chaos, or corporate fluff.

In an era where partnerships are praised but poorly executed, Pasos breaks down exactly how to build go-to-market programs that produce measurable results. Whether you're a startup founder, channel manager, or alliance lead, this playbook teaches you how to unlock growth through joint marketing and sales efforts that actually work.

“Just signing a partner agreement isn’t a strategy,” says Pasos. “If you’re not co-creating value and sharing the win, you’re just wasting each other’s time.”

What Readers Will Learn:

• How to structure partner marketing programs that drive qualified leads

• Co-selling strategies that don’t lead to channel conflict

• Ways to align messaging, goals, and workflows between partner teams

• How to measure impact and scale partnerships that deliver ROI

• Tools, templates, and tactics to run joint campaigns and events with ease

This book is part of Adella’s 2025 content series focused on building smarter, more collaborative businesses. Known for her straightforward advice and results-driven mindset, Pasos delivers yet another must-read for professionals who want to move beyond theory and into high-impact execution.

📘 Buy the book now on Amazon: https://a.co/d/f6dnA0R

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Adella Pasos has over 35,000 subscribers on YouTube. This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What’s Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!

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