HOLLYWOOD, Calif., July 20, 2025 /Newswire/ — Award-winning business strategist and digital entrepreneur Adella Pasos has released a game-changing new book titled The Account Based Marketing Strategy: Why Targeting Everyone is Costing You Everything, a must-read for business owners, marketers, and sales teams looking to stop wasting money on scattered campaigns and start landing high-value clients with precision.

In this strategic guide, Pasos exposes the harsh truth behind generic marketing tactics that try to please everyone—and convert no one. She breaks down how smart companies are winning bigger deals with fewer resources by focusing their efforts on the right accounts, not just more accounts.

“Mass marketing is easy—but it’s rarely profitable,” says Pasos. “If you want real ROI, you have to stop chasing everyone and start speaking directly to the decision-makers who actually need what you sell.”

What Readers Will Learn:

• What Account Based Marketing (ABM) is and why it works in today’s saturated market

• How to identify and prioritize high-value targets who are more likely to convert

• The exact content and outreach strategies that make ABM campaigns succeed

• Tools and metrics to measure ABM success and scale effectively

• How to align your marketing, sales, and customer teams for maximum impact

This latest release is part of Adella’s ongoing 2025 series designed to help modern entrepreneurs build leaner, smarter, more profitable businesses. With her signature no-nonsense approach, Pasos continues to empower her audience to ditch outdated strategies and embrace what works.

📘 Buy the book now on Amazon: https://a.co/d/dO8gpTv

— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — 

Adella Pasos has over 35,000 subscribers on YouTube. This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What’s Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!

— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — 

📢 Business Resources You Can Use

✔ Get your website name — Bluehost

✔ Branding Services — Fiverr Pro

✔ Create a New LLC — MyCorp

✔ SEO & Market Research Tools — SEMRush

✔ Logo & Brand Design Services — 99designs

✔ Best Email Marketing Tool for Beginners — Constant Contact

✔ Accept Credit or Debit Cards — Square