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What does a comprehensive Dental Office Marketing Plan include?

A dental practice should focus on patient acquisition and retention because it is essential for the long-term success and sustainability of the business. Patient acquisition is important because it helps to increase the patient base and revenue for the practice. Retention is also important because it helps to ensure that patients continue to return for regular checkups and treatments, which helps to generate consistent revenue for the practice.

Additionally, retaining patients helps to improve the practice's reputation and credibility by showing that patients are satisfied with the services provided. By focusing on both patient acquisition and retention, a dental practice can create a stable and profitable patient base, which is essential for the long-term success of the business. Here is a sample plan:

Objective: Increase patient acquisition by 20% and retention by 10% over the next 12 months.


  1. Develop and maintain a strong online presence through a professional website, social media platforms, and online directories. This will be measured by website traffic, social media engagement, and online reviews.

  2. Utilize email marketing to communicate with current and potential patients. This will be measured by open and click-through rates.

  3. Implement a referral program to incentivize current patients to refer friends and family to the practice. This will be measured by the number of referrals received.

  4. Offer new patient promotions, such as discounted initial exams or whitening treatments, to attract new patients. This will be measured by the number of new patients acquired through the promotion.

  5. Regularly communicate with current patients through personalized reminders and follow-up communications to improve retention. This will be measured by patient retention rate.

  6. Continuously gather patient feedback and use it to improve the patient experience and drive retention. This will be measured by patient satisfaction surveys.


  1. Utilize a multi-channel approach to reach potential patients through a combination of online and offline marketing efforts.

  2. Foster a positive patient experience through personalized communication and follow-up to improve retention.

  3. Continuously gather patient feedback and use it to improve the practice and drive retention.

Measurement and Evaluation:

  1. Track website traffic, social media engagement, online reviews, and patient acquisition and retention rates on a monthly basis.

  2. Analyze patient feedback and survey results to identify areas for improvement and measure the effectiveness of the practice's efforts.

  3. Use data and insights to continuously improve and optimize the marketing plan.

Please note that this is a sample plan, and depending on your location, audience, budget, and competition, the actual plan will differ.

A dental practice marketing plan template is available for purchase here

About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She's worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward! For more information about Adella Pasos and to see her latest videos, visit her YouTube channel at


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