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How to Start a Lingerie Business Online

Welcome to the Business Ideas section. Watch this video, I’m going to give you a quick start guide on how to start a lingerie business online. Globally, the lingerie market is expected to hit $55 billion by 2024. So, where’s your piece of the pie? Are you looking to start a business without much stress? If so, then I think the lingerie business would be just perfect for you. 

Step 1 - Get a Business Plan

If you have no idea how a lingerie business is supposed to operate or maybe you are a first time online business owner, I'd recommend downloading a business plan from Their plans outline exactly how the business is supposed to work and what you should expect.

Step 2 - Find a Supplier

Whether you chose the dropship method or to buy your own inventory, the supplier research process is still the same. If you want to get started right away and you don't have a lot of money to buy inventory, you'll want to head over to google and type in these words, "Dropship Lingerie Suppliers" or "Dropship Lingerie Program". This will give you access to thousands of products to sell in your online store right away, without actually needing to buy any of them.

If you do have some money and you want to manage your own inventory and keep products in your own warehouse to ship, just google the words "wholesale lingerie suppliers". From there you can find a company to buy in bulk from.

Step 3 - Register Your Business

Now, when you've got that sorted, it's time to officially register your business. You won't be able to buy wholesale beauty products or work with a drop ship supplier until you complete this step. You'll need to register & apply for a federal EIN Number, and form an LLC or Corporation. Depending on what state you are in, you will likely also need a reseller or retail merchant certificate as well. This allows you to buy products, tax free. I recommend using, as they do have a variety of packages to choose from, but their most basic package will get you started right away.

Legally Incorporate Your Business Today

Step 4 - Open a Business Bank Account

Now, since you're going to be getting all this money, you'll need somewhere to put it. It's pretty easy to open a business bank account, but they won't get you setup without having the legal incorporation paperwork and the EIN number that I just spoke about. You can work with a local bank that you already use or you can just choose a new one.

Step 5 - Buy Web Hosting

The next step is to buy web hosting. I always recommend choosing Bluehost because they are the most reliable for beauty supply e-commerce stores. You also get a free domain, a free ssl and access to 24/7 tech support. You really can't beat it.

Get Started with Bluehost

Step 6 - Work with an E-Commerce Web Designer

Once you pay for a plan with Bluehost, you'll get your login credentials. You'll want to save that information and deliver it to the web designer in the next step. If you don't know about Fiverr, it's a company that sells affordable web development and marketing services that get done really quick.

You just type in what you want in the search bar, and it will reveal tons of people who are willing to help you get a website up in less than 3 days. Once you choose the person you want to work with, give them the Bluehost details and communicate your vision and plans for the website.

Find an E-Commerce Designer on Fiverr

Step 7 - Setup a Merchant Account to Get Paid

While they are working on your new website, you'll need to activate a merchant account for your customers to pay you through. Many businesses use paypal, square or stripe. I personally like Square, they make it super easy for me to accept payments online via my website or over the phone. Once you signup for square, give these details to the web designer to complete the integration process.

Signup for a Square Merchant Account

Step 8 - Get Online Marketing Materials Designed

Finally, you'll need to start spreading the word about your business. A good place to start is getting a lingerie brand logo, lingerie branded business cards and lingerie store marketing materials created. For branding, I recommend 99designs because the process is quick and painless and you actually get what you want. For marketing materials, I like envato, because they literally have tons of graphics for each and every single kind of business, on demand.

Get Marketing Templates with Envato

Step 9 - Create a Money Game Plan

Since you are a lingerie store you can choose from a variety of items to sell. The most popular are bras, panties, corsets, garters, nightgowns and robes. You’ll want to diversify your product offerings because this will help expand your customer reach. 

To maximize your profits, You’ll want to add a healthy mix of products and services. For example, you can sell a subscription lingerie box or setup a VIP lingerie member's club. This will give you reoccurring revenue as long as you can keep delivering value.

Step 10 - Be Prepared for Startup Cost

Now, I know you're probably wondering...What's the price tag on this baby? Startup costs for this kind of business, using the drop ship method usually starts at $500-$1000 on average, but if you're planning to fund your own inventory, be prepared to drop the big bucks. If you liked this video or you know someone who needs to see this today, tag a friend, hit like or give it a share. Until next time guys, take care! All the resources mentioned in this video:

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About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!


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