Welcome back to another episode of What's Your Game Plan. This segment is called profit zone, where I reveal where exactly the money is coming from. These videos are aimed to help you understand how big businesses work and teach you how to generate additional revenue, just like they do. 


Today we’ll talk about Nike. Last year,  Nike generated about $36.4 billion dollars in revenues or just under $16 billion in gross profit. So, most of us know that Nike makes money by selling footwear, apparel and equipment. But how else are they generating more revenue? Let’s take a look. 


1. Wholesale Product Sales 


Nike gets paid when they sell their products to wholesale customers. Those customers then distribute its products through a vast network of retailers. They sell shoes, clothes and sports equipment to 6 main segments. 


2. Consumer Product Sales 


Nike gets paid when you buy their products on Nike.com. They sell direct to consumer via their website.


3. Investment Revenue


Nike gets paid when the other businesses they own make money. They own a suite of subsidiaries like Hurley, Converse, and Umbro. 


4. Licensing 


Nike gets paid when they let other businesses use the rights to their name, patents or copy-written materials. 


So, it looks like Nike has done a great job focusing their efforts on design, development and marketing the business and the numbers really show it.  Nike does a whole lot of selling.  Do you think this is something you could setup in your business? If you liked this video, please share it on social media and tag someone who needs to watch.


Cheers to your success,


Adella




If you enjoyed this article, please share it and find me on social media @adellapasos

Buy My New 5 Star Book on Amazon: Leaders Build Business in Print or Kindle

These are solutions I recommend for businesses 👇

The Solution to Branding Issues

The Solution to Online Presence

The Solution to Reduce Supply Costs

The Solution for Competitor Research

The Solution for Customer Outreach

The Solution for Payroll Management

Are you using these essential business tools?👇

Landing Page Software for Amazing Campaigns

1-Click Email Automation Tool

Market Research Tool

Graphic Design Tool for Beginners

Website Design Tool for Beginners

Amazon for Business Owners


------------------------------------------------------------------------------------------------------------

Affiliate Disclosure

This website uses affiliate links and does earn a commission from certain links. This does not affect your purchases or the price you may pay. We are independently owned and opinions expressed on this professional website are that of our own.


------------------------------------------------------------------------------------------------------------

About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!



Click Here to Subscribe to her list of leaders today!







#businessstrategy #sales #profitmargins #revenue #businessplans #businessmodels #revenuemodel