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5 Ways to Sell on Value and Not Price

Hi Everyone! Welcome back to another episode of What's Your Game Plan. Today, more and more customers are questioning the value of the services they buy. If you own an a business and you want to get paid what you're worth, here are 5 ways to sell on value and not price.

1. Be Unique.

A good place to start is to make a checklist of your offers and your competencies. Are you a specialist in some area? Where can you really deliver value? Then create a strategic game plan on how you can make your products and services unique and stand out from the crowd.

2. Set High Standards.

Most people are willing to pay a little more to quickly get access to your products or services. So, remember not to spread yourself too thin when choosing who or how many people to work with. Keeping your prices firm will set the pace for the transaction and reduce any friction.

3. Educate Your Clients.

The way to get paid what you're worth is to visibly demonstrate your value to your clients. Always include samples of your most recent and relevant work and be prepared to make an impressive presentation. 

4. Reject price shoppers.

Studies show that only 15% of people make their decision to purchase a product or service based on price. This means that the majority of customers appreciate value and are willing to pay for it.

5. Provide Something No One Else Does.

Value can be offered in many ways. Do your research and find out what's important to your target market. Start thinking about how you can help them resolve the problems that keep them up late at night.

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About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!


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