5 Reasons to trust 99Designs with Your Brand Identity




Technically speaking, brand identity is the collection of all elements that a company creates to portray the right image to its consumer. But simply put, brand identity is everything, every feature that makes your brand unique. From your logo to your packaging, your web design, your social media graphics, your business cards, and the uniforms your employees wear. Developing a great brand identity means building a successful business that’s an accurate representation of who you are as a brand. To have a great brand identity, you must first have a great brand design. This is where 99designs comes in. 99design is an online graphic design marketplace that caters to all your graphic design needs. Below are reasons to choose 99design to improve your brand identity.


1. Logos: Your logo design is the core of your brand identity. 99designs recognizes this fact and ensures that its designs tick off the following boxes.

  • Clearly expresses who you are and what you value as a brand;

  • Is visually appealing: simple, clean, and uncluttered

  • Is classic, not trendy: the last thing you want is for your logo to become outdated in 6 months;

  • Plays along with your industry’s standards

  • Creates a lasting impression on your audience.

The design platform also delivers logo designs in multiple formats (like a black and white version or multiple sizes) to ensure you always have the logo you need—and that each is in line with your brand identity.


2. Websites: Your website is another representative aspects of your brand identity. Particularly if you’re running an online business or a digital product, your customers will definitely check your website out before deciding to do business with you. Your website is where your brand identity should come through in full force, and 99designs exists to make that a reality.


3. Product packaging: If your product is a tangible one, then product packaging is essential to attracting the right customers. Whether you’re thinking about the bottle of a cold-brew beverage or the mail you’ll send to your customers who purchased shoes from your e-commerce business, don’t overlook the value of good design in improving the experience – and driving both loyalty and repeat purchases. 99designs provides designs suitable for your packaging needs.


4. Business cards: If you are looking to improve your brand identity and boost your business, you’ll want to stock up on business cards. A well-designed card offers the chance to re-establish a positive opinion of yourself in the eyes of potential clients or customers. 99designs keeps its business card designs simple so as not overwhelm recipients with too much information or designs.


5. Email designs: Email is a great way to engage your customers and drive business growth. Given that most people are at inbox overload, the best way to grow your business via email is to adopt an effective design strategy that will set you apart from the clutter. Considering the purpose of the email. Are you trying to make a personal connection, educate, or tell your customers about a new clothing line you launched? Whatever your email design goals, 99designs can help you achieve them.


Conclusion

The importance of a brand identity can’t be overstated. It is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. For your brand to be perceived in a positive light, it’s critical that you create designs that accurately portray who you are to your customers.


Start a Brand Identity Project with 99Designs


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About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

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