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5 Reasons Canva is a Good Tool for Growing an

eCommerce Business

Producing engaging content and creating content consistently are two of the greatest challenges of implementing an effective online marketing campaign. Fortunately, these challenges can become things of the past with Canva - an online graphic designing tool. Canva comes preloaded with enough easy-to-use features and functionalities that allow users to create a variety of engaging content. And that’s not the best part. To use Canva, zero design skill is required. It is the perfect solution for people who aren’t well-versed with graphic designing and don’t have the funds to hire a graphic designer for their various business needs. 

Here are some features that make Canva a great tool for your business.

Perfect Header Sizes

Your business identity is crucial to promoting your company, so it is essential for you to display it correctly on your site. The copy of the logo you use now is probably a specific size. However, when you upload your logo, it may not be the proper size for your header. Use the custom dimensions feature to adjust the logo and get the exact size you want for your header.

Sliding banners that capture attention

Sliding banners are a common element of most online storefronts. This is because they are effective in capturing visitor’s attention to store promotions or product highlights. Canva provides features that allow you to create such banners with few steps. First, figure out the size of the banner. If you are uncertain about the dimensions, you can start with a 2:1 ratio.

For example 600 x 300px. Use the custom dimension feature to design your custom canvas size and upload images you would like to use for the banner. If you don’t have any images to use, you can look through a library of high-resolution images at Pixabay. It’s free. Insert texts in the image and use a call-to-action button generator to add in a “shop now” button in your banner image.

Standardized product photo display

If your gunning for a professional look for your website, it is essential that you have your product photo display standardized in terms of size and ratio. Canva can ensure your product photos are of the same size and same ratio with the following steps. Decide the ratio of the dimension. If your product photos involve models (fashion industry), you may want to use a portrait dimension - 300x800px). A 1:1 ratio (400x400px) will work for most products. Then, upload your product photos and adjust them accordingly to the dimensions you have set.

Create stunning social media visuals

An outstanding feature of Canva is that it comes with many pre-made designs for social media use. The first thing you have to do is select a design type based on the social media platform you are targeting. For instance, you can choose the Facebook post design type if you are looking to create visuals for a Facebook post.

The image dimension is already pre-set to the most optimal size for each social media platform. If you don’t have any design ideas, you can begin with the Canva layouts on the left menu. It can be easily edited.

Email headers

An email should be a big part of your marketing strategy. Refuse plain text email, which is usually boring, by spicing up your email newsletters with stunning email headers. Select the email header design type, and you can start with the pre-made Canva layouts.


Canva is the best tool to support your e-commerce business growth. Among other things, it provides a user-friendly and intuitive interface with a wide range of templates, fonts, colors, elements, and free photos to choose. From Facebook covers to Instagram posts, brochures, infographics, logos, wedding programs, and the like, you can design anything using this platform for incredible results.

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About Adella Pasos

This Entrepreneur and Marketing Expert has shared her passion for growing brands from the ground up. She’s worked with Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events.

She hosts the What's Your Game Plan TV show features: Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!


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