Hey Everyone! Welcome back to another episode of What's Your Game Plan! As many of you know, sometimes it's difficult to reach your business goals if you don't have the right sales materials or information. How many times has this happened to you?
Let's face it... customers aren't likely to buy from you unless they feel confident that you're going to deliver. Here are a few easy steps that you can take to give them the confidence they need to take the plunge.
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1) Collect Customer Testimonials
The proof is in the pudding guys... Testimonials will put your prospects at ease. Be sure to choose only the best testimonials and remember to always get your customer’s permission, first.
2) Be Specific In Your Marketing Claims
To gain your prospects trust, you'll want to be as specific and as clear as possible with your offers. So for example, saying " ABC ColdPress Juice prevents colds". How does the consumer know that to be true? Your business will now have to show actual proof or else you could be taken to court for false claims or misleading advertisement.
3) Be Realistic
Don't be business who pulls the ol' switch-a-roo... Tell the truth and be sure to set the expectation for each sale. Any "miscommunication" in the price or sales process will steal your credibility and leave the customers walking out the door.
So, here's where we land. Customers who believe in you aren't afraid to buy from you. That means higher sales numbers and greater profits for your business. Do these strategies work for you? Comment below and let me know what you think.
If you liked this video, please tag someone who needs to hear this today, and give it a like and share. Until Next Time, Take Care!
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